SM Marketing Strategy | Food & Beverage
3 Effective Social Media Strategies for Food & Beverage
From cookies to kombucha, there are over 25 million brand accounts on Instagram alone. Whether you’re an established or aspiring brand, breaking through the noise can seem like a colossal challenge, but with the right tactics, getting in front of consumers and retailers can be as easy as 1, 2, 3.
Here are 3 tried and true social media strategies for food and beverage businesses:
#1: BRAND RECOGNITION
When thinking of the world’s leading food and beverage brands, which ones come to mind? Coca Cola, Kraft, Heinz...just to name a few, but let’s not overlook local Vancouver organizations like Valley Select, a member of the BC Blueberry Council (a Social T client!)...And what do all these brands have in common? Not only do they have a strong presence online, their content aligns with their unique brands and gives their social media feeds a consistent look. We’re not saying that a million-dollar marketing budget is mandatory, but posting creative content that reflects a distinct brand and resonates with your target audience is.
#2: SALES & PROMOTIONS
What do consumers love more than delicious food? When those food items go on sale! Amplifying when promotion periods are in stores will generate buzz through word of mouth, help drive traffic to retailers and, in turn, increase purchases. This can be in the form of a post or story, still photo or animated video...the possibilities are endless, so have some fun and let loose your creativity.
#3: WHERE TO BUY
After spending all this “thyme” (sorry, we couldn’t resist!) promoting your brand, if consumers don’t know where to find and buy your product, it’ll be all for nought. Don’t be afraid to post images of products on shelves and retail displays. If you know exactly which section and aisle in grocery stores the product is shelved, make consumers’ lives easier by snapping a photo and letting them know in the captions. And empower your team and loyal community to do the same! Check out what Laiki Crackers is doing to showcase their retail presence online.