Top 7 Instagram Marketing Trends for 2020
The following is our summary of a recent Later blog post.
HIGHLIGHTS: 7 Instagram Marketing trends for 2020
#1: Hidden Likes will Create a Visual Shift in Content
The “no-edit” edit was a big trend in 2019, and it doesn’t seem to be going anywhere in 2020.
Video on Instagram is really, really effective at increasing your reach thanks to how it performs on the explore page.
In 2020, try posting a 3-10 second video of a particular moment, instead of a photo.
Marketers will spend less time editing, more time creating content, and start integrating video into everything.
#2: Instagram Evolves into An Influencer Marketing & E-Commerce Platform
Instagram Checkout and Shopping from Creators rolled out to more brands, if not everyone, in 2020.
Instagram is an influencer marketing platform now, too...a “select group of Instagram creators” will have access to Facebook’s Brand Collabs Manager, which is an influencer marketplace that was previously limited to Facebook creators.
Influencer marketing is about to get a lot more sophisticated and conversion-driven in 2020.
#3: The TikTok Takeover
The TikTok app was the #3 most downloaded app in 2019, and with 500 million active users, it has about the same usage as Instagram Stories.
TikTok content is incredibly real, unfiltered, and focused on the content instead of the aesthetic with the potential to go viral.
#4: Your Brand Voice is More Important Than Ever
Caption length on Instagram has doubled since 2016.
In 2020, feeds will be filled with an average caption length of 405 characters — which averages out to about 65-70 words.
An opportunity to tell a deeper story, have followers spend more time reading your posts (which is one of the factors of the Instagram algorithm), and increase engagement.
#5: It’s Time to Create Your IGTV Series
IGTV Series are set to become a serious Instagram marketing trend in 2020, and it’s not just for the big brands with big video budgets.
#6: Augmented Reality Reaches New Heights on Stories
In August, Instagram opened up the Spark AR program to everyone, allowing artists and brands to create AR effects (aka stories filters) for the masses.
#7: Everyone Becomes an “Influencer”
If 2019 was the year of the micro-influencer, 2020 will be the year of the nano-influencer.
Nano-influencers are normal people on Instagram, who have a smaller following (generally less than 20k) and run their Instagram account more like a personal account than a full-time influencer account.
The above is a summary of an original piece by Taylor Lauren from LATER. View the full blog here.