Social Media Tips For Food & Beverage Brands
The 4 P’s of Food & Beverage Marketing
Our Social Media Marketing Tips for New Food & Beverage Brands
Are you an entrepreneur eager to introduce your latest food or beverage creation to the world? New brands are popping up all the time, but with the failure rate for products launched in the grocery sector at 70 - 80%, identifying and implementing the right digital marketing strategies will be the key to your brand’s success.
Here are 4 social media tips for aspiring food and beverage brands that will take your product launch to the next level:
#1: PRODUCT
Going back to Sales 101, start by highlighting the product’s FABs: features, advantages and benefits. Once these are identified, you can then start compiling them into succinct marketing and sales messages to broadcast and amplify in accordance with your social media strategy. Take a look at what SoCIAL Lite Vodka is doing to tell followers about their product.
#2: PLACE
Where can consumers find and purchase the product? Be specific. Whether it’s available exclusively in a certain region of the world or at local specialty grocers, don’t leave your audience wondering! Check out what Laiki Crackers is doing to showcase its retail presence on social.
#3: PROMOTION
We all love getting the best deals, so leverage this knowledge by posting about product launches and product promotions on social. Don’t forget to include when and where these sales are happening to help drive foot traffic into stores to increase product purchases.
#4: PRICE
In today’s digital world, consumers value transparency in the brands they follow. Build a trusting relationship with your online community by being honest about how much products cost and where. The easier you make it to discover these crucial pieces of information, the more your audiences will appreciate it and spread the word.