5 Tips for Building a Better Social Media Presence

Out of a group of 300 business owners, 86% said that defining a social media strategy is a constant challenge they face. In this week’s report, gain expert tips on how to be out a consistent and creative digital roadmap for your business:

Start with a simple social media strategy

Even a basic strategy can be very effective! Here are a few ways to get started:

  • Set action-oriented goals - Determine what you want to get out of social media before you start. When you're aware of the goal, the ROI is more measurable.

  • Determine your target audience - Who are you trying to connect with, inspire or sell to? Once you have your target audience, you can start creating content they will love and keep coming back to.

  • Create a content calendar - When planning out your social media content, we recommend dividing up your content into categories or “pillars”. This ensures you will never be scrambling to come up with an idea for content, and it keeps things well organized and interesting!

Need a refresher on how to get your business’ online presence back on track? Here are three ways to improve your social media tactics. Click Here!

mAKE SURE EACH PIECE OF CONTENT HAS A PURPOSE

Don’t just post for the sake of posting! A great piece of content Educates, Inspires or Entertains your audience in some way, and keeps them coming back for more.

Mix things up!

An effective digital mix is a website that is SEO-optimized, active social media and a monthly newsletter. 

  • Ads: These are an added bonus and should be used once you have a content plan in place.

  • Website: Think of social media as the up-to-date information from the best sections on your website. Post 3-5 times a week to maintain an active presence.

  • Newsletter: Send one out weekly, monthly or quarterly to share the “best of” content that was shared on social media the time period prior.

Humanize content

Share how your clients or customers are impacted by what you do. See how we did this with my "Day In The Life Of a CEO" video. 

Need a social media strategy? We take the planning off your plate.

Social T's Social Media Strategy package provides your team with a 12-month social media guide that's customized to your business and easy to execute.

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