How Associations Can Improve Their Social Media Efforts in 5 Minutes

An Effective Social Media Strategy for Associations in Under 5 Minutes

According to a 2020 report by Associations Now, association membership has stayed positive over the past year, continuing a decades-long trend. 42% of associations reported increased numbers (compared to 45% in the previous year), while 27% said their membership had declined.

Social media is a critical foundation-building tool for associations looking to stay ahead in the new decade, as we navigate a digital, hybrid landscape. Here are three simple tips to create an effective social media marketing strategy.

#1: SET OBJECTIVES

Questions for your team to consider:

  1. What does your association want to achieve with social media? Do you want to reach new stakeholders, increase membership or promote events?

  2. What do your current social media efforts look like? Does your association already have a loyal following online? What platforms do you currently use, and are they working? 

Think big picture and consider what your focus will be in the upcoming month, quarter and year. For example: 

  • Increase current members’ levels of engagement

  • Drive traffic to a website

  • Encourage attendance at the next event

  • Recruit prospects and improve membership conversions

By setting high-level, quantifiable, and achievable goals, it’ll enable you to organize precious time and resources to make the most of the association’s online presence.

#2: ADD VALUE

Rather than making posts all about your brand, share content that highlights members. This includes (but is not limited to) member highlights, industry insights, key trends, networking events, and learning opportunities.

See how Social T. client @bcblueberries showcases local growers, berry facts, and industry news on social:

#3: INTERACT

Social media is a two-way communication tool. Associations can engage with their audience in authentic and meaningful ways on a much higher frequency than print brochures or email. 

Here are two easy ways to amp up your social media activity:

  1. Give a shout-out to local organizations with projects in relevant industries

  2. Go LIVE on Instagram/Facebook during events to share key takeaways in real-time. Gather “in the moment” responses from fellow attendees and onlookers from afar.

Customized Training Webinars for Members

Learn everything you need to know about maximizing your social media presence to drive leads, brand recognition, engagement, sales, and more—all in a matter of hours. Our training webinars will help you become a social media mastermind.

Associations, Social Media InsightsThe Coast Kit