Webinar Recap: Social Media For All with Gabrielle Brisebois
5 Ways to Make Your Social Media More Diverse and Inclusive
Today we learned how diversity and inclusion can be placed high on your list of marketing priorities, and where to start!
An Accenture study found that 29% of all consumers would switch to a brand that’s committed to inclusivity and diversity. Companies and brands can no longer afford to be silent and passive about issues that their target audience passionately cares about. Inclusivity and diversity must become a huge focus for businesses that want to build deeper connections with their customers, as well as build a more reputable and trusted brand.
In this webinar, social media expert Gabrielle Brisebois covered:
How to overcome the fear of talking online about diversity and inclusivity.
How to create a social media content plan that reaches your social media goals of diversified and inclusive content.
Tips on how to incorporate BIPOC content into your social media marketing plan.
How to share BIPOC content across different social media channels without just copying and pasting.
How to avoid performative activism.
MEET OUR SPEAKER, GABRIELLE!
As a digital marketing and social media expert, Gabrielle has over 12 years of experience managing the online presence for businesses. Gabrielle is the Account Manager at Social T. and joined the team in 2018. She received a Master's Degree in Media and Journalism from Newcastle University in the UK with a focus in digital communications and diversity studies. Gabrielle thrives in diverse environments and embraces constant learning. Her deep knowledge of diversity, equity, inclusion, and anti-racism (DEIA) is informed by years of practice and consulting in advocacy and implementation for various brands and businesses for their online networks. Connect with Gabrielle on LinkedIn: https://www.linkedin.com/in/gabriellebrisebois
Watch the recording on YouTube
Download the Powerpoint
RESOURCES & LINKS
4 Reasons Diversity and Inclusion are Crucial for Brand Growth https://www.socialt.biz/news/4-reasons-diversity-is-a-must-for-brands
Diversity and Inclusion on Social Media, Explained: https://www.socialt.biz/news/diversity-and-inclusion-on-social-media-explained
Harvard’s Implicit Bias Quiz: https://implicit.harvard.edu/implicit/canada/takeatest.html
BIPOC and Inclusive Calendar
https://www.kazoohr.com/resources/library/inclusive-workplace-calendar
Photo sources
PhotoAbility is a stock photography website specializing in pictures of people with disabilities in travel, leisure, and lifestyle settings.
Death to Stock is an artist-owned co-op that provides users with the “freshest, authentic stock photos and videos with unlimited downloads and new work added every month.”
TONL offers “culturally diverse stock photos that represent the true world we live in.”
Diversity Photos prides itself on being inclusive, authentic, and relevant, offering users a wide range of diverse photos.
Raw Pixel proudly states that they have design resources for everyone.
Unsplash is a free site powered by creatives around the world.
Stocksy has art-forward images showcasing a variety of races and cultures.
Diversity & Inclusion Packages for Businesses
Explore Gaby’s Diversity & Inclusion Package: https://www.socialt.biz/strategy-packages/dei
Seeking a Diversity Audit for your business? Book a call with Gaby here: http://bit.ly/social-discovery-call