Social Media For Recruitment
How to Use Social Media to Recruit and Hire Top Talent
Ask your team to post the job on their personal LinkedIn, Facebook & Twitter (personal endorsements for a company do very well)
Have HR and senior leaders do some candidate hunting on LinkedIn. Search for contacts in the target city with a similar job titles. Connect with the contact and send a personalized message such as "I'd like to chat with you about an exciting new opportunity we have at COMPANY NAME”
Pay to play: Add the job to LinkedIn
Pros: Effective & targeted
Cons: Expensive!
See LinkedIn’s job post pricing model HERE
Craft a few blog posts:
what it's like to work at the company
highlight your team
what the CEO stands for
cool initiatives or charitable giving the business takes part in
Use Facebook’s JOBS tab
Pros: people might land on the feed during personal time
Cons: receive applications via messenger = harder to vet before responding
Craft a great job posting on Facebook
Boost Facebook post to education and experience the role requires