Video for Social Media
The Importance of Video Content on Social Media
Studies show that 54% of consumers want to see more video content from businesses they support. Not only does video help capture viewers’ attention faster, it allows you to condense information into snappy, shareable snippets. When done well, video content can leave your viewers wanting more and help you tap into new audiences.
Here 5 reasons why video should be an important part of your social media strategy.
#1: Video is More Attention-Grabbing
The average social media user has a short attention span. When mapping out your social media strategy, it’s crucial that you grab and hold their attention as quickly as possible. Not only are videos easy to consume, they can act as an excellent hook for the rest of your content. Even 1 minute of video can be incredibly effective in expanding your reach on social media.
Stories presented through video tend to generate higher engagement overall, and are also shared more widely. Statistics reveal the average length of an internet video 2.7 minutes. That is plenty of time to leave a lasting impression.
#2: It Increases Your Online Engagement
It’s no secret that video has taken over the digital world, from Instagram and Facebook stories to YouTube and IGTV. A study revealed more than 700 videos are shared by Twitter users every minute. This kind of engagement can dramatically increase your business’s exposure. Videos on social media also generate 1200% more shares than text and image content combined.
Many companies have already begun to produce and leverage videos to grab attention, including Social T clients Purpose Driven Development, BC Blueberries, and our own Founder Tara Clark.
#3: Video is Popular with Your Competitors
A 2019 report shows that 87% of businesses use video as part of their marketing strategy. Doing so has helped boost their sales, land new customers, grow their brand recognition and foster trust with their current customers by keeping them informed.
Latest studies reveal 88% of business owners are satisfied with the ROI of their video marketing efforts on social media. With easily accessible analytics, it’s easy to evaluate the success of your video and deep dive into new leads.
#4: Search Engines Love Video
Embedding videos in your social media content and on your landing page can work wonders for your marketing plan. Search engines include catchy thumbnail panes while indexing videos in their search results page. This can drive more engagement and produce better rankings for your business.
#5: Video Helps Boost Conversions
Embedding videos on your social media channels with a link to your website landing page can entice customers to stay on your website longer. The general rule is that if people aren’t looking at your website, you aren’t getting enough conversions. Consumers spend on average 2.6x more time on pages with video, and 90% of them say a video affects their purchasing decision.