The LATEST Social Media Features You Should Know About

What are the newest and most important Social Media features you need to know about? We’ve got you covered!

Our favourite tips below are in BOLD so you can see what we’ll be implementing on our own channels in the coming weeks!

Useful Instagram’s Features For Businesses

• Professional Dashboard for business accounts

  • Overall account performance

  • Instagram Insights

  • Instagram Shopping

  • Saved Replies

• Stand out with these new additions to IG Stories

  • Challenge sticker

  • DM Me sticker

  • Support small business sticker

  • Captions

    • Tips: Learn how to automatically add captions to your IG Stories on the Later Blog.

• Instagram Live

  • Invite up to FOUR people to join in (previously only two were allowed)

• Reels

  • Insights on posts

  • Remix options

What’s New on Facebook for Business

• Schedule and post stories on Facebook AND Instagram

• A new, dedicated business newsfeed

• Facebook Live Shopping Fridays

• What you need to know about Facebook for business

  • Facebook Analytics is closing on June 30th

  • Facebook will be releasing a newsletter called “Bulletin” that will include a free, self-publishing tool with robust styling options to create an email newsletter - We’re most excited about this one!

  • Facebook soundbites allow users to quickly move through algorithmically sorted short audio clips

  • Facebook podcasts are coming!

New Ways to Use LinkedIn for Business

• Cover Story: Once you add your Cover Story, an orange ring will appear around your profile photo, and a preview of your video will auto-play silently within your photo frame. This is especially helpful for personal CEO business accounts. See how Tara is using this feature.

• Control Viewing & Comments: Users have the power to change permissions on individual posts

• Creator Mode: Creator mode allows you to identify hashtags that highlight the topics you post about the most. Creator mode also lets you share your take on what’s happening in the news. 

• Carousel Posts: LinkedIn documents can be previewed in a scrollable format, making them a perfect cheat-code for brands and businesses looking to share dynamic, engaging galleries of images on the platform.

• Later, our favourite social media scheduling tool now offers scheduling for LinkedIn with their newest plans.

Want to make the most of your LinkedIn presence? Check out these new ways to make your LinkedIn profile stand out.

Are businesses still using Twitter?

• We may go back to dabbling on the platform with their newly announced “Spaces” feature. Spaces will have the same function as Clubhouse but hosted on Twitter.

We hope you enjoyed learning about the most important social media trends to know about!

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Social Media is the ideal tool for any organization looking to increase brand awareness, promote products/services, and build online communities. With tips and how-tos for every platform, this condensed guide will help you harness the power of social media. Get your copy HERE.