Looking to improve your social media skills?

Our training sessions are based on experience level—from beginner to advanced—so you can choose the ones that match your specific needs. Let us help you become a social media mastermind!

Here is a breakdown of each:

BEGINNER

You know a little bit about social media and/or use it personally, but want to learn how to make it work for your business. Beginner sessions cover the basics in a simplified yet informative way, with plenty of visuals and no complicated jargon. Feel empowered and excited to create a great digital marketing strategy.

INTERMEDIATE

You’ve got a good handle on social media but feel there are areas you could improve on. Our intermediate sessions expand on the basics and introduce you to the leading strategies used by brands you admire.

ADVANCED

You are most likely a marketing manager, an owner of a marketing agency, or an influencer looking to deep dive into trends, analytics, and maximizing your ROI. Advanced sessions will help you fine-tune your campaigns and optimize your brand’s presence.

Speak to Social T. about Social Media Training

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Onboarding & Training Process

What will be covered? We offer social media training on a variety of topics. The most popular sessions are LinkedIn and Instagram Stories. Please see the list below for all of the available sessions.
How do you prepare? Complete a survey 14-days before the training occurs. This helps us collect important information about who’s in attendance and what they hope to learn in the session.
How long is each training? The sessions are 60 minutes long with an interactive 45-minute presentation and 15 minutes of Q&A.
What happens after the training? You will receive a copy of the presentation and a recap of Q&As during the session.
How often should you complete a training session? To maintain the momentum learned in the session, we recommend our “training package” where we come to your workplace once a quarter.
What types of training can you choose from? Virtual team sessions for up to 100 participants, in-person group training, and individual training sessions.
How do you get the most out of your social media training? BYOL (bring your own laptop), take notes or take action during the hands-on sessions, and of course, ask questions!

EFFICIENT AND EFFECTIVE SESSIONS

Learn strategies that are specifically designed to build thought leadership, grow your audience, increase website traffic, and more.

Available Sessions

For Beginner/Intermediate Users: FUNDAMENTALS

LINKEDIN BEST PRACTICES

LinkedIn is where business professionals go to grow their network, build thought leadership, hire employees and share industry expertise. Beginner to intermediate users will learn practical and actionable ways to get results.

Understand why LinkedIn is considered one of the most powerful tools for professionals and businesses
Learn how to set up and optimize your personal and business profiles
Discover efficient ways to strategically grow your network

SOCIAL MEDIA 101 FOR BUSINESS

An entry-level session covering everything your team should know about social media for business. This session is perfect for executives, admin, and sales & marketing teams who are newer to using social media for professional purposes.

Your team will get tips on how to build brand awareness and thought leadership online, how to craft strong, value-driven content that strengthens credibility, and how to optimize posts for maximum exposure.

INSTAGRAM BEST PRACTICES

Community Growth: How to grow a targeted follower base
Format Fundamentals: Best practices for use of photo filters and platform features
Instagram Video: Expert advice on filming engaging videos in-house
Brand Tagging: Maximize Instagram’s ‘tag’ feature to link your pictures with brands

INSTAGRAM STORIES 101

Instagram doesn’t have to be overwhelming! Learn how to create powerful Instagram Stories for your business using results-driven features, and insights tailored to your brand. We’ll also share how to utilize video marketing on Instagram, and promote your business on Instagram Live.

FACEBOOK BEST PRACTICES

Maximize the Effectiveness of Your Facebook Page: Turn ‘likes’ into long-term customers
News Feed Optimization: Gain visibility in your community’s News Feeds
Engagement Rate: How to generate high engagement levels and large volumes of comments and likes
Drive Traffic: Proven techniques for growing a targeted audience on your Facebook page
Compelling Multimedia: How to integrate video and interactive content to supercharge your page and drive eCommerce results
Facebook Tools: The latest features and technology to better manage your Facebook activity
Facebook Guidelines: How to effectively work within current Facebook restrictions

Book Training Sessions Best Suited for Your Business

We offer one-time sessions, quarterly sessions and training packages

ENQUIRE HERE

Deep-Dive Sessions for Intermediate + Advanced Users

LINKEDIN STRATEGY & ENGAGEMENT

For frequent LinkedIn users, this training will help you develop a clear strategy to maximize the platform’s impact.

Personal Profiles: Develop a strong and effective strategy for your employees
Company Pages: Maximize the effectiveness of your company LinkedIn Page
Build a Strong Network: Learn how to connect with current contacts and targeted industry professionals
Status Updates: Customize your posts by company size, industry, job function, seniority and/or geography
Leverage LinkedIn videos: Develop informative video content that resonates with your target audience
LinkedIn Teams: Build an engaged online company culture

SOCIAL MEDIA STRATEGY

Planning: Develop a successful social media strategy for your brand or client
Integration: Effectively integrate social media activity into your current marketing efforts
Essential Creativity: Plan creative and results-driven social media campaigns
Ethics: Learn how to navigate your online Code of Ethics and expected methods of engagement
Legalities: Understand any legal restrictions of engaging in social media activity
Source: Learn how to effectively research and source content for monthly social media posts
Productivity: Get proven time-saving tools and techniques for high volumes of social media engagement

CONTENT STRATEGY

Platform Strategy: Maximize your social media efforts effectively by choosing the platforms that best suit your business objectives
Content Calendar: Build a working content plan to boost efficiency and drive results
Content Type: Integrate copy, image, video and other multimedia content
Creative Development: Creatively plan content to maximize community engagement
Post Frequency: Determine and plan ideal posting frequency
Post Scheduling: Establish priority posting ‘times’ to maximize engagement