5 simple social media marketing tips

Easy and effective marketing ideas to implement while working from home

To continue to elevate brand awareness, here are 5 simple social media marketing tips your business can implement while working remotely: 

1) Share Testimonials

Posting customer testimonials is a great way to showcase an organization’s team and expertise genuinely and authentically. Be sure to link the posts to case studies on the company website with additional details of the client. Creative Technology Resources has some great examples that can be viewed HERE.

2) Use High-Quality Imagery

When sourcing content from external news outlets, the social platform often auto-populates the article’s image. When sharing your own content, try using free stock images of general work environments or industry-specific photos from sites such as Unsplash and Pixelbay.

3) Share at Prime Times

As a general rule of thumb, around noon during lunch hour and in the evenings after everyone is off work are the best times to post because people tend to use their free time to scroll through social media. Sprout Social and Hootsuite have analyzed user data further by industry - take a look at their research to learn more.

4) Turn Success Stories into Case Studies

Your network enjoys seeing results! Clear stats with impactful testimonials help highlight your wins. We recently released our first video case study for #BCBCDAYOfWellness - take a look HERE.

Helpful Resources

"How do I communicate for my business during COVID?" http://bit.ly/2U2qJiy

"Marketers and salespeople are not sure what to do right now" http://bit.ly/3dfkAaD

Next Steps

Want to implement the above, but you're not sure where to start? Let’s talk: http://bit.ly/2lW21lt