4 Ways to Amplify Online Events Using Social Media
Amplify Online Events
Once your virtual event is live, the next step is to focus on creating an engaging and unforgettable online experience for your attendees. Here are four ways to capture the attention of your attendees during the event on platforms such as LinkedIn, Twitter, Facebook and Instagram.
#1: LIVE-STREAM SESSIONS
Improve conference attendance by leveraging live broadcasts on channels your audiences are most active on. Many social networks will automatically send notifications to followers alerting them when the event is officially online. Not only will this add content to your feed, but also offer real-time insights from viewers.
#2: HASHTAGS
Recognize the power of the #hashtag and use them to make events trend. Hashtags are used to connect companies with users. By creating a unique hashtag, you can better communicate with participants, measure engagement, and extend the conversation beyond the event’s duration.
#3: BRANDED FILTERS & STICKERS
Get creative and publish a unique filter for your virtual conference that can be used on Snapchat, Instagram and Facebook Stories! To amp up exposure even further, include the event name and unique hashtag. Need some inspiration to spark that creativity? Take a look at what brands such as Kylie Cosmetics, Off-White and Disney are doing in this Later blog.
#4: AUDIENCE POLLS
Hello, is anyone still there? Increase your audience engagement by using interactive elements throughout your virtual conference. A live poll feature is offered on all main socials and offers real-time feedback. One of our favourite tools for this is Sli.do - here’s an example of our poll with a room of 100+ financial advisors:
BONUS TIP - INTERVIEW EXPERTS
Invite experts in the field who can tune-in and top-up your audience's knowledge and lend a different point of view. See how our CEO & Founder, Tara Clark, did just this on LinkedIn Live with Matthew Hunt. Watch the full interview HERE.
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