5 Tangible Benefits of Being Active on LinkedIn
Here are 5 Benefits of Having an Active LinkedIn Presence
Did you know that content creation on LinkedIn increased to 60% in 2020? Companies and professionals have amped up their efforts to connect build brand awareness and thought leadership on this powerful platform. Here’s why having a LinkedIn profile matters.
Do any of these scenarios sound familiar to you?
I have a LinkedIn account but I’m not very active
I login once in a blue moon and instantly get overwhelmed by the activity on my news feed and messages in my inbox
I am avoiding updating my LinkedIn presence because my network already knows how to get a hold of me and I’m overwhelmed by the connection requests
I don’t know how to “use” LinkedIn for business
While social media can seem overwhelming and time-consuming, LinkedIn specifically is popular with business professionals because of how user-friendly it is. It doesn’t require a heavy visual component and is full of opportunities to make connections with industry peers.
Here are 5 Benefits of Having an Active LinkedIn Presence
Multiply online engagement within your community
Not only does LinkedIn provide a platform for professional gains, but it is also a launchpad for your business. Consistently engaging and consuming content on LinkedIn will connect you to people who share the same goals and ideas as you. Learn to maximize your business potential by creating high-quality content and building your audience organically.
No more infinite scrolling
When you build your network strategically, your feed will be full of interesting content from them. You can easily engage in conversations through posts that have been liked and shared by individuals within your network. Invest time in engaging (liking, commenting and sharing) to posts that are deemed valuable by peers in your sector; you no longer have to keep scrolling to look for a quality post.
Maximize reach on LinkedIn
LinkedIn has one of the best built-in algorithms to continuously get reach. Unlike other social platforms that maximize reach in 24 hours, LinkedIn has a special algorithm to ensure your posts will continue to get reach for weeks after the initial posting.
What is thought leadership, anyway? Here’s a breakdown.
Track competition
See how your company page stacks up to the competition! LinkedIn analytics gives you valuable data, like how many followers your business has compared to the other guys. Happy to tell you more over a call! Contact us HERE.
Become a thought leader
LinkedIn is a powerful platform to network with like-minds and grow a following for your brand and business. Having an active presence and providing quality content to inspire your audience is the first step of becoming a thought leader. You can learn all about our tools to build authority on LinkedIn and beyond in our new course right HERE.