Benefits of Video
Benefits of Using Video in Your Social Media Strategy
In our last blog post, we discussed the importance of video content on social media. Cisco has predicted that 80% of all traffic will consist of video by 2021. Now is the perfect time to grow your business’ presence on social media through engaging video content.
Here are 4 benefits of incorporating video in your social media strategy.
#1: It Establishes a Connection
Videos are a great way to establish a more personal connection with your customers. Whether you’re sharing a behind-the-scenes look at how your business operates or telling your brand’s story, video can make your content more authentic, which helps build trust.
#2: Videos are the Future of Social Media
Facebook, Twitter, Instagram and LinkedIn have quickly adapted to digital trends that favour video content. According to a Cisco study, by 2022, 82% of all online content will be video.
Studies also reveal that businesses and social media users are communicating through video to quickly reach their audiences. Many companies have already begun to produce and leverage videos to grab consumers’ attention, including Social T clients Purpose Driven Development, BC Blueberries, and our own Founder Tara Clark.
#3: Videos are Recyclable
Videos are perfect for “recycling”, which makes them cost effective. 52% of marketing professionals claim video content to have the best ROI. All that extra B roll and clips that didn’t make the final cut can be repurposed into fresh new content, like trending GIFs or behind-the-scenes blooper reels.
#4: Mobile Users Prefer Video
It’s no secret that our smartphones contain a wealth of information. They’re also glued to our hands at all times. 33% of tablet owners watch about an hour of video every day, while 28% of smartphone users watch at least one video per day. That leaves plenty of opportunity for businesses to share their products and services. Studies also reveal that 64% of users are more likely to buy a product online after watching a video. Incorporating engaging videos into your social media marketing strategy is a great way to attract your target consumers and boost sales.