Investing in Video
Should I Invest in Video for Social Media? Yes! Here are 3 Reasons Why
In a world where brands are competing for the attention of consumers online, how is your business standing out? With Internet giants such as Google describing videos as “indispensable,” here are 3 reasons to include video in your digital marketing strategy:
#1: It’s What the People Want
Video content is being watched by social media users now more than ever and is quickly becoming their favourite type of content. If you’re looking to capture audience attention fast, consider this: Studies show that 54% of consumers want to see businesses they support post more videos.
Many companies have already begun to produce and leverage video in order to meet this rising need, including Social T clients Purpose Driven Development, BC Blueberries, and our own Founder Tara Clark:
#2: Lead Generation
With marketing activities, It all comes down to the return on investment (ROI). Just this year, 92% of marketers expressed that video is a key part of their overall marketing strategy, and 88% noted that video marketing resulted in positive ROI. Not only that, 93% of marketers reported successful results in generating new leads through video posts on social media.
#3: Video is Evergreen Content
By 2022, it’s forecasted that 82% of the global internet traffic will be generated by the streaming and downloading of videos. In other words, video content is here to stay! Once the clips and B-roll have been edited and organized, there are infinite ways you can repurpose them into fresh content:
Post on LinkedIn and Facebook Video
Publish on YouTube and IGTV
Embed on company website
Leverage in other digital marketing materials