Social Media Video Marketing Tips
3 Social Media Video Marketing Tips Every Business Should Follow
Videos currently dominate the digital marketing landscape. They are a powerful tool that can capture consumer attention, boost engagement, generate leads, and showcase your brand.
Check out our previous blog posts on the importance of video content on social media, benefits of using video in your social media strategy and reasons to invest in video for social media.
Here are 3 social media video marketing tips every business should follow:
#1: High Impact, Increased Engagement
Studies reveal that 80% of social media content is being consumed via mobile devices. It all boils down to this: Consumers want to absorb content on the go. Creating short instructional or how-to videos is the most effective way to gather and sustain customer engagement.
Many companies have already begun to produce videos for their digital channels, including Social T clients Purpose Driven Development, BC Blueberries, and our own Founder Tara Clark:
#2: Remember Your Call to Action
A call to action (CTA) is a must for any piece of content, including video. Once you’ve grabbed someone’s attention, what do you want them to do next? The goal with any piece of content is to leave your viewers wanting more. Make sure your video has information on where to send viewers after they’ve finished watching, whether it’s to your website, online store or landing page.
#3: Amplify Your Videos
Maximizing your business exposure through videos is the way to go! Through cross-promoting and posting your videos on multiple platforms, you can capture your customers wherever they are. Your 3-minute video on Facebook can also be uploaded on YouTube and Instagram TV. Alternatively, posting screenshots of your videos on social media with a call to action is another creative way to grow your online presence.