How to Build a Social Media Strategy in 5 Minutes or Less

An Effective Social Media Strategy for Businesses in Under 5 Minutes

Social media is a critical foundation-building tool for businesses looking to stay ahead in the new decade. Having a strong strategy in place helps set the foundation for your efforts. Here are three simple tips to create an effective social media marketing strategy.

#1: SET A GOAL

For social media to be truly effective, be clear about what you want to gain from it. Start by determining a goal! Here are some examples:

  1. What does your company want to achieve with social media? More sales and greater brand awareness?

  2. Does the company already have a loyal following on social media? If so, what’s working with our current marketing and what can be improved?

Think big picture and consider what the theme will be in the upcoming month, quarter and year, for instance: 

  • Increase current members’ levels of engagement

  • Drive traffic to a website

  • Encourage attendance at the next event

  • Recruit prospects and improve membership conversions

Set high-level, quantifiable, and achievable goals to make the most of your online presence.

Here are three ways to improve your current social media strategy.

#2: ADD VALUE

Rather than making posts “all about you,” share content that highlights your team and network. This includes (but is definitely not limited to) member highlights, industry insights, key trends, networking events, and learning opportunities. Check out how Social T. client @bcblueberries showcases local growers, berry facts, and industry news on social:

#3: INTERACT

Social media is a two-way communication tool. Businesses can engage with their audience in authentic and meaningful ways on a much higher frequency than print brochures or email. 

Two easy ways to amp up your social media activity:

  1. Give a shout-out to local organizations with projects in relevant industries

  2. Go LIVE on Instagram/Facebook during events to share key takeaways in real-time. Gather “in the moment” responses from fellow attendees and onlookers from afar.

Want a customized, in-depth social media strategy that will help you accomplish your goals?

Get in touch with our team of social media experts!

Professional Services, Social Media InsightsThe Coast Kit