#GoBlueBC 2021

To celebrate this year’s fresh blueberry season, Social T. aligned with Town Hall Brands, Spring Advertising, and Hallamedia to elevate last year’s Go Blue Virtual event to an in-person and virtual hybrid community in 2021. The event came to life in partnership with our long-time clients, the British Columbia Blueberry Council (BCBC) and with help from Buy BC.

From BC Blueberry Day (July 15th) to BC Day (August 2nd), this special event commemorated the start of the fresh blueberry season and celebrated our province’s hardworking BC blueberry farmers, highlighting local farmers’ inspiring stories.

GoBlueBC.ca was designed by our team to feature grower interviews, recipe videos featuring some of Vancouver’s top chefs, family-friendly activities, and contests generously sponsored by White Spot, Triple O’s and BC Ferries.

HOW SOCIAL T. SUPPORTED THE CAMPAIGN

The updating and maintenance of the event website, GoBlueBC.ca, complete with new, interactive elements to engage visitors. The website featured fresh BC blueberry recipes, chef interviews and behind-the-scenes videos with growers
Supporting the Town Hall Brands team at the July 15th “BC Blueberry Day” kick-off event with media and influencers
Event photography and videography coordination with Rhonda Dent and Jon Ross Films
Organic Social Media Support
- Content creation for BCBC’s social media channels including YouTube, Facebook, Instagram, and Pinterest
- Social media engagement prior to, during and post-event
- Sharing event highlights on Instagram and Facebook Stories
- Amplifying the #GoBlueBCContest which featured a $1,000 grand prize and BC Ferries tickets sponsored by White Spot, Triple O’s and BC Ferries
- Sharing the news about $100 daily gift card packs sponsored by White Spot and Triple O’s

SOCIAL MEDIA WINS

Coordinated the filming of a U-Pick video that achieved over 9,000 views on YouTube and 39,420 in total reach and over 5,000 engagements on Facebook

A linkin.bio clickthrough rate of 88% (192 post clicks) on Instagram through Instagram Reels, Guides and daily feed posts.
Received over 5,000 contest entries in collaboration with the creative and advertising team at Spring, Hallamedia and with the successful PR from Town Hall Brands.
A custom hashtag, #GoBlueBC, was utilized to encourage social sharing before, throughout and after the event.

MEDIA ROUND-UP FROM TOWN HALL BRANDS

With the involvement of 3 brand ambassadors, 4 restaurant partners and media coverage, here are the highlights:

As a result of the launch event and associated ads, PR and social media engagement, GoBlueBC.ca collectively reached 13,000 unique visitors (+4,776% mo/mo increase) and achieved 20,000 page views (+2,882 mo/mo increase). Overall, Go Blue BC was a huge success and grew @bcblueberries’ online presence significantly by follower count, profile impressions and website reach.