Case Study: #GoBlueBC Virtual Event

Social Media, Website Design & Virtual Event

To safely celebrate this year’s fresh blueberry season, Social T. aligned with Town Hall Brands, Spring Advertising, Hallam Media and Digital Punch to elevate last year’s Go Blue South Granville event to a virtual community, called “Go Blue BC”. The event came to life in partnership with our long-time clients, the British Columbia Blueberry Council (BCBC) and with help from Buy BC.

From BC Blueberry Day (July 15th) to BC Day (August 3rd), the virtual event not only commemorated the start of fresh blueberries, but showed appreciation for our province’s hardworking BC blueberry farmers, while reminding communities that they can enjoy BC Blueberries all year long.

GoBlueBC.ca was designed by our team to feature grower interviews, recipe videos featuring some of Vancouver’s top chefs, family-friendly activities, and a $1,000 grand prize contest sponsored by White Spot and Triple O’s.

With the involvement of 6 brand ambassadors, 50 influencers and media, and the support of 25 local restaurants, here are the highlights:

MEDIA ROUND-UP from Town Hall Brands:

SOCIAL MEDIA SUCCESS produced by Social T:

Saw 78.8k engagements (4,300% growth) and 4.8 million impressions (2,500% growth) on Facebook
Grew Pinterest followers by over 100% to 1.4 million on Pinterest
Reached 2.9 million post impressions, 400+ organic Story mentions, and over 800 linkin.bio clicks on Instagram
Filmed 10 event-specific videos that achieved nearly 9,000 combined views on YouTube and 51,000 in total reach on Facebook
Successfully received over 5,000 unique entries

A custom hashtag, #GoBlueBC, was created to encourage social sharing before, throughout and after the event. It was tagged in over 480 posts with nearly 1,000 average impressions, and used by some of Vancouver’s top influencers including ilikeherstylevancouver, @maryinvancity, @avatozoe, @camleeyoga, @foodgressing, @glamouraspirit_, @vanfoodies...and many more!

Social media and virtual event promotion managed by Social T. included:

The development of the event website, GoBlueBC.ca, complete with interactive elements to engage visitors
A #GoBlueBCContest with a $1,000 grand prize sponsored by White Spot and Triple O’s
Collaborated with 8 local farms and restaurants to film 10 event-specific videos featuring fresh BC blueberry recipes, chef interviews. and behind-the-scenes with growers
Engagement with users on social media prior to, during and post-event
Live posting of event highlights on Instagram and Facebook Stories
Content creation for BCBC’s social media channels including YouTube, Facebook, Instagram, and Pinterest
Event photography and videography by Rhonda Dent, Rachel Leung and Luke Strahm

As a result of the virtual event and associated social media engagement, GoBlueBC.ca collectively reached 22,200 unique visitors and achieved 37,400 pageviews. Overall, Go Blue BC was a success and grew @bcblueberries’ online presence by both follower count (11% growth to 4,100) and profile impressions (5,800 profile views).