3 Ways to Build a Powerful Network on LinkedIn
How to stay connected to your online community through LinkedIn
LinkedIn is an excellent place to build an authentic network of connections and build thought leadership. Here are some tried and tested ways to grow a powerful network on LinkedIn.
Optimize Your Profile
Don't skip sections! Completed profiles are 40 times more likely to lead to new opportunities.
Keep your profile picture professional by avoiding selfies and using a photo with a neutral background.
Also, include a compelling first-person summary. This is prime real estate to highlight your offerings in a sharp, professional manner.
Click here to learn how to amplify your expertise with LinkedIn!
Explore New LinkedIn Features
LinkedIn is constantly coming up with new and engaging features for its users. One feature to take advantage of is the “Featured” section. This is the perfect place to showcase your work in an easily accessible way.
Explore your connections’ Featured work and engage with it! Give it a share, a like or a comment. They will truly appreciate the time and care you took to do this and will likely reciprocate, giving your own work some great exposure!
Be Personable (not personal)
LinkedIn is for professional content, so save personal posts for Facebook and other social media platforms. Strive to strike an emotional chord with your audience by asking, "Why does your content matter to them?"
Follow these best practices:
Connect - Use LinkedIn to develop and expand your network and increase opportunities. However, keep in mind your LinkedIn connections should be people you know. Clean up your contacts by purging any random 1st-level connections (note that most people cap out at around 500-800 1st level connections).
Engage - LinkedIn is not a static site. Stay top-of-mind by sharing useful information and showcasing your thought leadership.