LinkedIn For Business
LinkedIn For Business in 3 Easy Steps
LinkedIn is an essential part of your business’ social media strategy. Read on to learn how you can use the platform to reach your audience, grow meaningful connections, build trust and credibility with content, and establish brand awareness.
1. Create a company page
The best way to grow and maintain your following is to provide value with regular company updates. The content you post doesn’t have to come directly from your business. Share news articles to show that you’ve got a pulse on your trade. It also fosters important connections with other leaders in your industry. As always, provide value to your followers and don’t just post the article without context.
2. Encourage employees to add their position at your company on their profiles
This adds to your company’s credibility, builds your talent brand, and drives more followers to your page.
3. leverage employee advocacy to amplify your brand’s reach
Your employees are your biggest supporters and brand ambassadors, whether that’s in the office or online! According to LinkedIn, teams can have 10 times MORE connections than companies have followers. When they re-share your content, you are leveraging their networks and expanding your reach exponentially.
4. engage, engage, and engage some more
In order to grow your network further, engagement within your community is essential. This means genuine and insightful comments on news-related articles and posts, sharing and responding to pieces created by colleagues or other industry pros, and joining professional groups to have insightful discussions with peers.
5. be original
After establishing a strong community of colleagues, peers, and potential clients, work on positioning yourself and the firm as thought leaders. How? By publishing weekly long-form articles that speak to the latest industry news, client successes, and frequently asked questions.
