An Effective Food & Beverage Social Media Strategy
3 Effective Social Media Strategies for Food & Beverage
From cookies to kombucha, there are over 25 million brand accounts on Instagram alone. Whether you’re an established or aspiring brand, breaking through the noise can seem like a colossal challenge. But with the right tactics, getting in front of consumers and retailers can be as easy as 1, 2, 3.
Here are 3 tried and true social media strategies for food and beverage businesses:
#1: BRAND RECOGNITION
When thinking of the world’s leading food and beverage brands, which ones come to mind? Likely Coca Cola, Kraft, and Heinz. And what do all these brands have in common? Their social media feeds all have a consistent look!
We’re not saying you need a million-dollar marketing budget, but posting creative content that reflects a distinct brand and resonates with your target audience is an effective method for social media success, no matter what size your business is.
#2: SALES & PROMOTIONS
What do consumers love more than delicious food? When those food items go on sale! Amplify promotion periods to generate buzz. This can be in the form of a post or story, photos or an animated video...the possibilities are endless, so have some fun and be creative!
Example of apromotion post from Laiki Crackers.
#3: WHERE TO BUY
After spending all this “thyme” (sorry, we couldn’t resist!) promoting your brand, if consumers don’t know where to find and buy your product, it’ll be all for naught. Don’t be afraid to post images of products on shelves and retail displays. If you know which grocery section and aisle the products are in, make consumers’ lives easier by snapping a photo and letting them know in the captions. Don’t forget to empower your team and the local community to do the same! Check out what Bite Matters, Blender Bites, and Laiki Crackers are doing to showcase their retail presence online.
Example of where-to-buy post from Blender Bites.