Social Media Tips For Food & Beverage Brands
FOR THE LOVE OF FOOD
4 Social Media Marketing Tips for Aspiring Food & Beverage Brands
Are you an entrepreneur eager to introduce your latest food or beverage creation to the world? New brands are popping up all the time, but with the failure rate for products launched in the grocery sector at 70 - 80%, identifying and implementing the right digital marketing strategies will be the key to your brand’s success.
Here are 4 social media tips for aspiring food and beverage brands that will take your product launch to the next level:
#1: PRODUCT
Going back to Sales 101, start by highlighting the product’s FABs: features, advantages and benefits. Once these are identified, you can then start compiling them into succinct marketing and sales messages to broadcast and amplify with social media. Take a look at what BC Blueberries is doing to tell followers about their product.
Example of a product post from BC Blueberries.
#2: PLACE
Where can consumers find and purchase the product? Be specific. Whether it’s available exclusively in a certain region of the world or at local specialty grocers, don’t leave your audience wondering! Check out what Blender Bites, Bite Matters and Laiki Crackers is doing to showcase their retail presence on social.
Example of a where-to-buy post from Blender Bites.
#3: PROMOTION
We all love getting the best deals, so leverage this knowledge by posting about product launches and product promotions on social. Don’t forget to include when and where these sales are happening to help drive foot traffic into stores and increase product purchases. Here’s how Laiki Crackers is leveraging this tip.
Example of a promotion post from Laiki Crackers.
#4: PRICE
In today’s digital world, consumers value transparency in the brands they follow. Build a trusting relationship with your online community by being honest about how much products cost and where. They’ll appreciate this and help spread the word.