LinkedIn for Real Estate Professionals

4 Simple & Effective Ways to Master LinkedIn 

LinkedIn is the perfect tool for generating real estate leads, building thought leadership, strategically increasing your network, and landing referrals. 

In a recent study of over 5,000 businesses, LinkedIn generated 277 percent more leads than Facebook and Twitter. It might seem like building your LinkedIn presence is time-consuming, but it’s much easier than you think. In this blog, we’re sharing 4 simple ways to master LinkedIn as a realtor or real estate organization. 

Plan For Success: A Simple LinkedIn Strategy

Define why you want to be on LinkedIn and what you want the outcome to be before you get started. This will help you set goals to ensure your efforts turn into results. The most common strategic goals for the real estate industry include:

  • Highlighting your expertise

  • Sharing value-added content 

  • Engaging with your connections’ content 

  • Getting in front of new opportunities by building your network, strategically

  • Getting more referrals 

  • Promoting real estate group and highlight hot listings

  • Becoming an authority in the real estate industry 

Knowing your intentions from the get-go is crucial. As a real estate professional, your time is valuable, and you want every minute you spend on LinkedIn to count!

Optimize Your Profile

Give a stronger first impression to anyone looking to connect with you. To get maximum impact with your profile, simply fill out all the sections to clearly indicate what you offer, establish you as a real estate expert, and demonstrate your unique selling proposition.

Pro Tip: Mention your specializations! Do you exclusively sell condos or luxury properties? Are you an expert in investment real estate? Include what sets you apart from the rest. 

Lastly, make sure your profile picture is business professional and the banner image reflects your industry. Here’s an example of our Founder & CEO, Tara Clark, highlighting her Thought Leadership Course at the top of her profile.  

Craft Value-Driven Content

Strong content is the most powerful marketing tool in your arsenal. To maximize LinkedIn, become a real estate resource by creating value-driven posts and LinkedIn articles that keep audiences engaged and eager for more. 

Every piece of content—no matter how short—should educate, entertain or inspire your audience.

Not sure what to post about? Start here: 

  • Market updates and trends

  • Posts + updates about your listings

  • Testimonials from clients with a CTA to book a call with you 

  • Tips and advice (how to prepare for an open house or an inspection, etc.)

Realtors are constantly on the move, so scheduling is your friend! Since you probably won’t have much time each week to sit and write posts, dedicate a few hours once a month and plan out your content in advance. If your content is all planned for the month, it will free up time for you to engage with your audience. 

Your content calendar doesn’t have to be fancy; The idea to post consistently so your content gets maximum reach. Choose a posting frequency and stick to it (two to three high-quality posts a week is sufficient). 

Pro Tip: If you struggle with writing, video content is also extremely effective. If you’re comfortable on camera, create short, snappy videos on your phone. Share updates about the market, news about upcoming open houses, or a day-in-the-life.

Become a Thought Leader

Thought leadership is the perfect way for realtors to build brand awareness and a formidable online presence. Thankfully, LinkedIn is the ideal platform for aspiring thought leaders. When done well, LinkedIn can help you land speaking engagements, collaborate with industry leaders and peers, and become an authority online. 

Here are a few ways to build thought leadership on LinkedIn: 

  • Start or join a LinkedIn group

  • Build a personal brand

  • Engage with similar content

  • Establish authentic connections with other real estate professionals

Gain digital notoriety and build Thought Leadership

Check out our $99 “learn anytime” online course, TLCxDNA HERE. 

There you have it! Mastering LinkedIn as a realtor doesn’t have to be overwhelming or time-consuming. The trick is to start with a strategy, optimize your profile, and create strong, engaging content. 

GET MORE LINKEDIN INSIGHTS FOR THE REAL ESTATE INDUSTRY AT THE SOCIAL MEDIA CAMP REALTOR SUMMIT

To delve deeper into these and other LinkedIn best practices exclusively for realtors, join our Founder & CEO, Tara Clark, at the Social Media Summit for Realtors, where she will cover LinkedIn AND Thought Leadership insights for your industry. These tips will help you establish yourself as an expert in your industry and grow your practice. 

Better yet, if you’d like to use this event for self-directed hours for your real estate credits, the SMC organizers can provide a certificate of completion!

EVENT DETAILS

APRIL 7, 2021

9:00 AM TO 12:00 PM PST FOR LIVE EVENT

PLUS YOU WILL RECEIVE ACCESS TO A LIBRARY OF SESSION RECORDINGS!

Save 10% with code TARA10. Get your ticket: http://bit.ly/SMforRealtorsSummit

Real Estate, LinkedInThe Coast Kit