#SMTips for Real Estate
How to Effectively Use Social Media for Real Estate
Fact: when done right, social media can be a huge lead generator.
According to Sprout Social, 77% of the real estate industry actively use social media and 47% of real estate businesses note that social media results in the highest quality leads versus other sources.
Social media matters now more than ever, making it crucial for real estate developers to effectively use social media. Here’s how!
Connection
Having a strong presence online is key to connecting with potential buyers, investors, and industry contacts. Wondering which social media platforms you should use to align with your target market? The short answer is: it depends. Instagram and Facebook tend to be leading converters, with Instagram caters to a younger audience and Millennials. As digital media experts, our team at Social T. can help you decide which platforms work best for your business.
Sharing
Visual content is king. High-quality visuals are extremely powerful because they attract followers (aka potential clients), get people talking about your properties and sell your audience on your brand with great photos and enticing videos.
Community
When done well, social media builds trust and extends your reach. It plays an important role in community building and development. Sharing your real estate projects and plans for the future with your online community is a great way to help build trust in your company and longstanding relationships.
We’ve helped several of Vancouver’s top RE organizations: Experience