How To Best Leverage LinkedIn in the #RE Industry
In the #RE Industry? Here’s How To Best Leverage LinkedIn
When developing a social media strategy for real estate, it’s important to include LinkedIn in the marketing mix. Reaching a different audience than the other platforms, LinkedIn is important for making professional connections, showcasing the more technical side of the company, and positioning the upper management team as thought leaders in the industry. There are various ways to make the most out of both the company’s LinkedIn page and the senior staff’s personal LinkedIn pages.
Here are our top three ways you should be using LinkedIn as a real estate professional:
1. Personal LinkedIn Pages
By building strong personal profiles for the company’s senior management team, you create more opportunities for connection across the platform and within target communities. Joining groups specific to the industry and communities gives your team the ability to connect and authentically engage. Members of the company can facilitate growth by engaging with and tagging each other, sharing each other’s posts (as well as the company page’s posts), and making connections with local influencers and tenants.
2. Business Pages
Although a business page is likely to get less organic engagement than personal posts, it’s still a fantastic tool to communicate the brand’s message, promote certain properties or features, and advertise to a broader audience. Business pages allow you to create paid ads, which you can target to the various demographics that you’re trying to reach. These ads could be video tours of projects, articles about investment opportunities, or simply for brand awareness.
3. Articles
LinkedIn articles give senior management team a platform to position themselves as thought leaders in the real estate industry. These can be articles about how to navigate the current #RE climate, trends in design and building features, or tips on hiring and retaining top-tier agents and staff for the organization. Articles can be a great way to integrate content and social media strategy, and can be shared with personal and business connections, and potentially will be broadcast to a larger audience if they resonate and are engaging.
Having a solid LinkedIn strategy for the real estate industry is essential for making professional connections, creating and amplifying brand voice, hiring top talent, and increasing the credibility of the leadership team and organization as a whole. Our team of experts at Social T can help you create a well-rounded social media strategy, including LinkedIn audits for the management team, engagement tips, and a content strategy that spans all platforms.