A Simple Social Media Strategy for Real Estate
As the real estate industry moves into the world of social media, they are presented with a huge amount of opportunity in terms of showcasing their properties to potential buyers, tenants, and investors. Having a solid content strategy will allow you to efficiently and effectively share your company’s message, build a strong community, and reach target audiences.
In order to use social media to the fullest as an effective marketing tool, implement these tips:
1. Content Mix
The key with commercial real estate is to make sure that content is varied enough to keep your audience interested. So, take professional photos and videos of various lengths, but also take candid and behind the scenes photos with a phone, get shots with and without people, get more casual shots and more ‘styled’ images. The more variety you have in the database, the easier it will be to create fresh, engaging content that your audience engages with.
2. Build thought leadership
LinkedIn articles allow you to position the team as thought leaders in the real estate world. With a well-thought-out and strategic content plan in place, the team can publish articles on various subjects concerning the industry, and share these articles with their networks, industry groups they’re involved in, and the company’s business page. These articles expand reach beyond direct connections of the team and company, and create a larger platform to share new projects, showcase the team, and connect with potential investors and industry colleagues.
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3. Use technology to the fullest extent
Social media platforms keep adding and improving on their offering, creating new and exciting features for brands and individuals to use. By staying up-to-date with the trends, you can position your real estate brand as a leader in the industry, and connect with the younger generation who have their fingers on the pulse. Use things like Instagram TV (IGTV) to create longer videos showcasing your property’s top features, utilize Facebook or Instagram live features to do Q&A’s or walk-throughs of the suites, and use Instagram Highlights to keep a record of each property’s features showcased on your account.
It can be overwhelming to try and navigate the trends that move so quickly in the social media world. Our team of experts at Social T. can help you pinpoint a strategy that will keep you on the cutting edge of technology, and enable you to reach target audiences with your brand’s message.