Amplify Your Expertise with a Powerful LinkedIn Profile
Optimize Your LinkedIn Profile to Amplify Your Expertise
With over 260 million monthly active users on LinkedIn, it’s more important than ever to stand out with an engaging LinkedIn profile. In any good social media strategy, optimizing your profile is one of the most important things you can do yo grow your following.
Build credibility and amplify your accomplishments by implementing these effective LinkedIn marketing tips.
ABOUT
Often under-utilized, the “About” section on a LinkedIn profile is prime real estate for making a strong first impression. More than any other section, the summary is an opportunity to set yourself apart and “say hello” to profile visitors. From professional accomplishments to personal motivations, maximize these 300 words to strengthen your profile.
WHAT TO INCLUDE
Career Highlights: Give readers an overview of your career trajectory, including the stories behind positive progressions and growth. Share your interest in specific fields or disciplines and what inspired you to pursue these roles.
Key Accomplishments: Illustrate your value as an industry expert by highlighting not only what your responsibilities were, but the positive impacts you made.
Optimized Keywords: LinkedIn uses your headline and summary for search results. Therefore, it’s the perfect place to include rich keywords that clients, colleagues and other industry professionals would search for!
HOW TO WRITE
Open with a catchy hook that readers can see “above the fold” and entices them to read on
Keep it easily readable with spacing and bullet-point lists
Inject personality with your favourite quotes and/or impactful moments of your career journey
EXPERIENCE
Though the headline and profile picture are the first things people see, think of the “Experience” section on LinkedIn as your online resume. The information listed here acts as an extension of the summary to further enhance your reputation and expertise. See what some of our thought leadership clients are doing to amplify their online presence:
WHAT TO INCLUDE
Responsibilities: List the key responsibilities and skills that match each job description, such as “Managed a team of 5 sales reps to deliver monthly business targets.”
Impact: Include measurable impact and results you helped achieve, such as “Modified customer service support system to reduce complaints by 10%.”
Awards: Mention any awards and/or recognition, you received during this time, such as “Awarded Employee of the Year in 2018 for being customer-focused.”
HOW TO WRITE
Keep each description to 3-to-4 bullet points
Use powerful action verbs such as “Built,” “Conceptualized,” “Led,” “Drove,” etc.
Include tangible numbers and percentages to build credibility
Update accordingly as you progress into new organizations and roles